If you visited the G!ComeGiocare trade show you will no doubt have noticed the area dedicated to our Fiat500, with a long queue of children waiting patiently for their turn to ride the cars. You may have heard our bell as it announced each session’s end… We thought of this so everybody would have the chance to enjoy themselves with our toys.

Were you among us and is your child now asking Santa Claus for a Fiat500? Remember you can choose among various versions and that we have thought of a pink version for girls. For details, find what is hidden in the bonnet and read what the Head of the Toy Business Unit says about the history of this product.

Lastly, take a look at the photo gallery on our Facebook page: taking the Fiat500 to the G!comeGiocare trade show really was a great adventure! Thanks to all the people who made it truly special by visiting