Customization – this is the real need highlighted by the latest survey on consumer spending habits: a flexibility that enables us to meet the diverse needs of families and individuals through our new sales philosophy, Freedom of Choice.
What does it involve? The ability to assemble one’s own transport system, choosing all components and fabrics to create a versatile and personally satisfactory solution.
The starting point is the chassis (Book Plus, Easy Drive and Four), which is matched with a reversible seat in the fabric and color you prefer. Finally, you can add the elements of the modular set: the Navetta Xl bassinet, the Primo Viaggio Tri-Fix K car seat, and the diaper bag.
The combinations are endless, but one in the end will win the day. Which? To let you mix and match freely, we have created an online configurator enabling you to create your own transportation system, trying this fabric, that color, and so on, until you are satisfied with the end result – which is what we are aiming for!
Once you’re done, you can print the page with your very own transport system and go to your local dealer to buy it. Do you like the idea? Play with MyPegPerego!