The distinguishing feature of the 80s in Peg Perego’s history was the attention paid to product safety. The Development Office constantly and continuously promoted research in the sector.
The most significant changes were made to car travel systems and results of extreme importance were achieved. The cosy Autositz car seat – which doubled up as a stroller seat on the carrello Trio chassis – was designed to ensure a small child’s safety as its rear support could be attached to the back of a vehicle’s seat.
Shortly afterwards, the innovative attachment system of Traveller-N to a vehicle seat was certified as meeting the legal safety requirements of this period, making Peg Perego the first company in Europe to achieve this result. Nido Più, for the safe transport of newborns, was designed at the same time. Made with shock-absorbent, expanded material, this lie-flat car seat could be inserted into a pram.
In 1985 a small hand was added to the company logo. It is a symbol of Peg Perego’s reliable safety standards, which have been used in car travel systems such as Primo Viaggio Tri-Fix and Viaggio1 Duo-Fix and prove the constant attention paid to the challenges which arise while ensuring the safety of young passengers.
Another feature of the Peg Perego 80s was the great expansion of its toys and entertainment products, which at the time were marketed with the Pines trademark. During these years Peg Perego started working with famous brands such as Volkswagen and Vespa to create the first little ride-on cars and scooters that ‘really’ looked like Mummy’s and Daddy’s.
Pines Plane, the brightly coloured little aeroplane, made its debut in 1981, followed in 1985 by Vespina, a battery-powered scooter with an electric brake. 1985 was the year of Adventure 4×4, a real little jeep with a completely closed bottom, powered by 12 V battery, which soon became the dream of countless children.
Another star of the 80s was Rocky, the electric rocking horse. It was such a roaring success that a new model, with music and sounds, is now on the market. It may be a new version, but the innovation, safety and care that have always been at the heart of Made in Peg Perego are still there.