PeriodoFertile.it is a highly popular community that discusses subjects such as conception, pregnancy and maternity. Created from an idea by Elena, it has grown to the point that it now boasts a group of regular collaborators. For the presentation of the BookPopUp in the “name” of PeriodoFertile, we are joined by Francesca, a blogger from AriaFotografica.

Francesca was accompanied by the lovely Iris who was a patient and sweet witness to the day’s events #mammeinpeg. She continued to sleep peacefully even in the production sites!

After having seen the Book PopUp trio firsthand and taken the customary photos, we are off to visit the factory to see what is behind the creation of this product. On with the phosphorescent jacket, baby bundled up and our walk alongside the employees at work starts. The head of the production passionately describes each person’s job and shows us some of the essential phases that guarantee the highest quality product.

Continue reading Francesa’s report here.