A bubbly collection is on its way – in 2015 colors will play the starring role in the fabrics and the matching frames.
In our stand we presented the all-white glamour of Book Pure, combined with traditional colors such as white/blue and white/avana [light brown] and new color combinations, white/glicine [lilac] and white/mediterranea [Mediterranean].
Make room for new, trendy, crunchy colors as well, such as green tea, red and Saxony blue!
Colors mark the times, but no doubt innovation leaves a mark – the great success of our new Book Plus 51 chassis proves it.
It is a true gem of technology, function and design – only 51 cm wide, to overcome even the most difficult challenges. Its compact size is appreciated most when entering narrow places such as lifts or queuing at supermarket tills. The new chassis fits easily even in the boot of smaller cars without removing the wheels – there is lots of room to spare.
Book Plus 51 combines the advantages of large wheels with reduced encumbrance, so urban and metropolitan moms do not have to give up big wheels. The small size of the chassis guarantees a dynamic stroll even in urban settings and on all kinds of terrain. Pushing requires 30% less effort thanks to the 12 ball bearings that make this chassis incredibly maneuverable. The front wheels can be switched from locked to swiveling and back without bending – there is practical switch command on the side of the chassis. Following the best PegPerego tradition, Book Plus 51 can be opened and collapsed with just one hand.
There are lots of great new accessories as well. To satisfy the needs of moms and their children better than ever, we have developed a new line of original accessories that covers the range of our products, from strollers and travelling by car to being at home. The packaging is coherent with our brand image, so the line is easily recognizable.
Many functional features have been added to this new line, such as off-road rear wheels that are perfect for strolls in the snow. The very popular rear platform for a second child has made a comeback.
Our passion and enthusiasm for working with made-in-Italy brands of excellence are now stronger and broader. The partnership with Fiat 500 is stronger than ever – after the success of the Book Plus Modular 500, Pliko Mini has now been added to the range.
The collaboration with Momo Design is at its debut – there are 3 Pliko Mini strollers of the line dedicated to the three most Italian colors, green, white and red.
Make room for colors and cheer at home as well. Prima Pappa Zero3comes in two bright new patterns. The extra touch? The color of the frames now matches the pattern.
The 2015 collection is ready. Now all we have to do is deliver it to all the stores!
