Having graduated in Communication Studies, Annalisa subsequently worked in Marketing for an American company and then in Public Relations, before turning to the budding domain of web marketing, managing the Client portfolio of an Italian agency. Following the birth of her son Morgan in 2010, she decided to invest her energies, experience and skills in a project, Talent Donna, aimed at promoting the professional talent of women through the Net. This absolutely new concept has taken hold and is a source of great satisfaction to her. A satisfaction that Annalisa intends to augment in the future, through new commitments and formats “for women”, and not only…

1. Do not underestimate: The passage of time, which, once passed, never returns. I have no regrets about my life with my son (who’s almost 4). With him, I have tried to do all I wanted and all I thought would be of help. When I look back, I am truly pleased with what I’ve done. I am happy not to have to say “if I’d had more time….”

2. Do not overestimate: Maternity books. They are excellent to dip into, but in this field there are no hard and fast rules. No. Every mother must fine tune this special art on her own; seeking out different opinions, certainly, but then choosing her own way based on what she feels is right. It’s always better to make your own mistakes than someone else’s.

3. If you need help: Ask for it. This has always been my weak point. I’ve always been afraid of bothering people, and as a result I’ve made mistakes (for example while breast feeding) that I am sure I could have avoided if I’d asked for help. Choose someone you can rely on with regard to the particular help you need, and trust in that person.

4. You won’t manage without: A fantastic mei tai baby sling. It’s the only thing I haven’t tried and that I would like to use even now that my son weighs 3 stone.

5. My motto for moments of desperation: How the hell did my granny manage with 10 children? If she made it, I have no excuse.