Let us look at our 1993 fabrics catalogue.

Most fabrics have cheerful patterns, with flowers, little animals, stripes, abstract drawings. There may be no accounting for taste, and we can certainly say that these fabrics - which were very popular at the time - are very different from the bright, single-color fabrics that parents prefer today. After all, twenty years have passed!

One thing we do have to say - even back in 1993 our fabrics were treated to make them waterproof and anti-stain. It’s obviously worth it, isn’t it?

The car seat was already called Primo Viaggio but it was only the first of a long line. It matched bassinets and strollers and attached onto a base that was fixed onto the seat in the car.

Piumotta was the pram suitable for even the coldest winters thanks to Saccopiuma, the practical "stroller bag" made of a blanket and mattress kept together by a zip.

Can you remember Giovane, the young, dynamic pram?

Pramette was one of our first integrated systems. This picture shows it as part of the pram.

Are ten years a lot or a few? For some kinds of products, ten years are an era - just think about changes in car safety regulations, which obviously affected all our car seats. Changes in style and design are the most obvious in other kinds of products. We always strived to manufacture practical, easy-to-use items.

It is touching to look back and find the “origins” of ideas, products and functions we still use today…
Something tells us that it won't be the last time we “jump back into the past”

She is framed as she crosses a road, overcoming steps and walking past a car and bus. 
She is very elegant in a simple way, just as the pram is, flawless in its vintage style.

We like this photograph very much because it represents one of our distinguishing features, i.e. our commitment to serving dynamic moms who are in step with the times.
 Of course. Naturally.
"Beautiful" too - did we really need to write it?

The most significant changes were made to car travel systems and results of extreme importance were achieved. The cosy Autositz car seat - which doubled up as a stroller seat on the carrello Trio chassis – was designed to ensure a small child’s safety as its rear support could be attached to the back of a vehicle’s seat.

Shortly afterwards, the innovative attachment system of Traveller-N to a vehicle seat was certified as meeting the legal safety requirements of this period, making Peg Perego the first company in Europe to achieve this result. Nido Più, for the safe transport of newborns, was designed at the same time. Made with shock-absorbent, expanded material, this lie-flat car seat could be inserted into a pram.

In 1985 a small hand was added to the company logo. It is a symbol of Peg Perego’s reliable safety standards, which have been used in car travel systems such as Primo Viaggio Tri-Fix and Viaggio1 Duo-Fix and prove the constant attention paid to the challenges which arise while ensuring the safety of young passengers.

Another feature of the Peg Perego 80s was the great expansion of its toys and entertainment products, which at the time were marketed with the Pines trademark. During these years Peg Perego started working with famous brands such as Volkswagen and Vespa to create the first little ride-on cars and scooters that ‘really’ looked like Mummy’s and Daddy’s.

Pines Plane, the brightly coloured little aeroplane, made its debut in 1981, followed in 1985 by Vespina, a battery-powered scooter with an electric brake. 1985 was the year of Adventure 4x4, a real little jeep with a completely closed bottom, powered by 12 V battery, which soon became the dream of countless children.

Another star of the 80s was Rocky, the electric rocking horse. It was such a roaring success that a new model, with music and sounds, is now on the market. It may be a new version, but the innovation, safety and care that have always been at the heart of Made in Peg Perego are still there.

In the 1970s a new ‘family concept’ was born and spread, in which mothers work and fathers are expected to help with household duties. It was not by chance that these products, designed to help mothers and fathers, were launched in this period.

After the great success of Infanseat, many other historical Peg Perego products were launched in this decade. They were specifically designed to help increasingly active families and mothers, who were no less concerned about the happiness and safety of their children than before. The BimboPeg bed, the Superbox, the baby carrier baskets are all part of this long-sighted vision.

One of the most emblematic innovative ideas, which truly represents the spirit of the times and Peg Perego's commitment to creating a ‘mother-friendly’ technology, is the umbrella fold. The first collapsible stroller was Go-Go (top photograph), followed by Bye Bye, Peg Perego’s leading product from 1975.

Today we take folding strollers for granted but just think about what a revolutionary product it must have been in the mid 1970s - a foldable stroller that was small enough to fit into a car boot! Such items can make a big difference to mothers and change family lifestyles considerably, but the underlying philosophy - Peg Perego’s attention the needs of mothers and the welfare of children – never changes.

The Sixties were the years of the economic boom, of faith in (and enthusiasm for) the modern technology that brought items such as televisions and fridges into every house. So just try to imagine how much the products launched by Peg Perego at the time must have meant to mothers.

Think about what a great innovation Autositz must have been – a stroller that served two purposes, walks and going in the car. Such safety and ease of use would have been unthinkable only a few years earlier. The same applies to the new levels of comfort provided by strollers such as Brigitte, Carole, Iris, Victory… They were designed for increasingly active mothers and especially for their children, with the aim of ensuring high levels of safety from birth. The innovative, ergonomic design of Infanseat, the world’s safest baby seat with an innovative, ergonomic design, is part of this trend. With the America and Atlantico chassis (which could be folded and carried in cars), it was the feather in Peg Perego’s hat. “Foldable”: just think of what this means, really. Never before had mothers had such a practical item that allowed so much. We modern mothers take foldable strollers for granted, but we owe their existence to the research and innovation introduced by companies such as Peg Perego.

At the end of the Sixties Baby-Boy, the first transformable super high chair, appeared on the market. ‘Multifunctional’ is another key element that, as well as making things easier, meant efficiently using space and resources, which were already beginning to shrink in the average Italian home. The height of Baby-boy could be adjusted and its removable seat used as a car seat. There is a big difference between what was considered ‘safe’ in the 1960s and what is described as ‘safe’ now, but Baby Boy still is, to date, the product for children that received the highest number of awards in the world. It speaks volumes about the ‘daily’ innovation Peg Perego focused on.

The same innovation is available today in Tatamia, the first bouncer and rocking chair that can be turned into a highchair for the baby’s first meals. This wholly Made in Italy product can offer mothers a mixture of advanced technologies, just as a nanny (‘tata’ in Italian) used to do in the past. It is a perfect example of Peg Perego's undiminished ability to combine shape and function, of the experience gained during years of taking care of mothers and our children.

Giuseppe was a mechanic designer working for Falck. One day, he settled in the small garden that surrounded his father-in-law’s house and, in the greenhouse where sweet- smelling strawberries were growing, he created the most attractive pram of the time.
Instead of using metal sheets and wicker baskets, he opted for rubber fabric. He separated the chassis from the rest of the pram, thus creating the first ‘transformable system’, from pram to stroller…

60 years later, this model has come a long way and so has Peg Perego, which is now one the world’s leading made-in-Italy companies. Its products are all for children – strollers, prams, toys - all on wheels because moving around is what, ultimately, started the company. A dynamic approach, innovation and continuous research are the other traditional features of Peg Perego.

“A baby can’t say a word, so how can you tell if he's comfortable in it?” Giuseppe Perego used to say. These words express the company’s philosophy. The needs of children and their mothers guide the evolution of products, which are always in step with the times and provide all the safety and comfort a newborn needs.

Skate, an innovative product of the 2009 collection, is the expression of sixty years of Peg Perego history. From pram to stroller, the ‘transformable system’ designed by the founder is currently the most advanced on the market, thanks to the modern technologies used by the company. There is a mixture of functions that is still inspired by ‘Giuseppe’s ideas’, such as the foldable chassis with removable wheels, ideal for car transport. Something similar was already in use in 1955 to take babies out for a stroll, just as more and more people were buying Fiat 600 cars… Skate’s swivelling wheels made moving so much easier. The first pram that could go up and down stairs was presented in 1956 by an exceptional patron – Nives Zegna, Miss Italy 1956.

“To continue doing what we do best,” says Lucio Perego. These words confirm the traditional values of the family, which is always looking ahead…