At the “base” is the Book Plus chassis of our fantastic Book Plus Modular, the system launched a year ago that has won the praise of the many families that have chosen it.

The innovation is all in the small carrycot and the seat, a real “surprise” when unfolding and folding. The strong point, in fact, is all in the compactness of the elements that when folded really take up very little space. The chassis can also be folded without having to remove the components, without having to remove the carrycot before storing.

Have you ever seen such a compact carrycot once folded? A real revolution for the new mum's daily life! The seat offers the same degree of practicality, ergonomics and quality. It is folded with the chassis and it takes up the same space whether facing the mother or straight ahead. It also offers a unique level of comfort thanks to the ergonomic sitting created with the clever use of soft material that follows and exalts the shape of the structure. The child maintains correct posture and the pushchair is much more compact when folded.

The new Book PopUp is yet another step forward in meeting the needs of Italian families. Attention is also paid to the fabric, quality, appearance and variety, with no less than seven new colors to keep everyone happy. It is really difficult to choose between the different products that combine classic and minimalist style with attractive and modern colors.

The Book PopUp system also includes the multi-award winning Primo Viaggio SL, available in the range of fabrics that characterize this innovative series. A special mini-site and catalogue are available for all the latest on the Book PopUp.

In this first week of October, the new Book PopUp will be presented to agents and retailers at the Open Doors event, created for employees. Have a guess? The word on the street is that there “infiltrator” from the Net will be present… Perhaps, umm, one of our mamma bloggers?

Keep following to find out more. If you happen to live in Milan, Book PopUp will make its official debut at Bimbinfiera on Saturday 5 and Sunday 6 October. Come along and discover it for yourself!