Photo by mspkerner

Photo by keeepitrad

Photo by Olga Zabora

Photo by  Mamabloggt

 Photo by NicolettaGauci

Photo by TheRealEp

The program includes workshops, round tables, awards and hundreds of opportunities for families to spend time together and have fun. Dads and children are welcome to the Social Family Day event and they can enjoy a program planned specially for them.

This year a shuttle bus service was organized - #merivaflexmom. How can you adequately shuttle over two hundred blogger moms and their children? 
With our car seats, of course! To ensure safety, a comfortable ride and all the quality of Made in PegPerego products.

The car seats used by the children are Viaggio 2-3 Surefix and Primo Viaggio SL, both in Fleur fabric.

If this were not enough, Peg Perego sends its products to the institutes that deal with car seat ratings. These institutes assign the “final” rating, which is often what consumers check when they are thinking of buying a product.

As we told you last year, these highly structured tests with high standards are designed to reward excellence. This is the reason we are so pleased with the results obtained by our new Primo Viaggio SL.

Here is a translation of the article on the official Swiss web site: “In the 2013 TCS tests on car seats, 25 products were assessed and subjected to 150 collision tests and 1,000 individual tests. The subjects of the tests were safety during accidents, manageability, ergonomics, practical aspects and the presence of any toxic substances.  Ten products were “strongly recommended” and, for the first time, two were given excellent ratings.

(…) For the first time in 45 years of tests, two car seats obtained the top rating (5 stars). The Peg-Pérego Primo Viaggio SL car seat for newborn babies (which, until June, was sold only in Italy), is easy to use thanks to the Isofix base in the car and offers excellent protection in the case of accidents”.

Yes, you’ve understood that properly! Our Primo Viaggio SL car seat, which until June was available only in Italy, has already set a record by achieving top 5-star rating, a rating that had never been assigned before. You can read the full article on the  TCS website or (in German) on the Adac and Oamtc web sites.

Below is an extract from the table published on the Adac web site.

Do you remember that, for car seats, the rating is a score ranging from 0.6 to 5.5, with the lowest score being the best? In our case, the 1.5 you can see corresponds to Sehr Gut. Many German web sites and papers (Focus, Bild, DerSpiegel) have already published this piece of news and the press clippings cannot but increase, partly because space is always reserved for news that is in the customers’ interest.

And here is the badge that will decorate our Primo Viaggio SL car seats, with a summary of the achieved results and the obtained awards. As we told you in our post on car seat ratings, the above mentioned tests are different and assess different properties. The results are also expressed in different ways (star rating, score etc). What we can say is that we  passed all the results with flying colors and this badge proves it.

Let’s toast to this result!

We are currently the “official supporter” of Aktion Autokidersitz, a German initiative focused on child safety. Although we can record a continuous improvement in car seat safety standards, about 60 percent of children under the age of 12 are not properly secured during car transport. Some studies have also shown that, in addition to children being improperly secured in car seats, even the car seats themselves are often not properly attached to the seats of the vehicle.

Aktion Autokindersitz focuses on the training of sales staff and on explanations to be provided to parents on how to properly install car seats. With "training" being provided all over Germany, the aim is to provide an effective tool throughout the territory, thus reaching the highest possible number of families.

Alongside of associations including ADAC, Deutsche Verkehrswacht, Kinderschutzbund, Peg Perego is also the official sponsor of this initiative. Because for us, safety comes first.

Use it as a rear-facing car seat to carry children weighing less than 13 kg – it is a comfortable little nest for a newborn, with a booster cushion. Use it as a forward-facing seat to carry children weighing between 9 and 18 kg, so they can look at the world during the journey.

The seat has Adjustable Side Impact Protection. There are 7 positions for the adjustable safety harness and headrest, to ensure maximum safety at every stage of the child’s growth. The seat can be reclined in five positions, so it can be relaxing to travel in and safe to nap in. The headrest and booster cushion are made of Fresco Jersey, a soft, transpiring fabric.

The safety harness has adjustable shoulder straps that can be positioned on the seat thanks to a blocking system, which makes positioning the child easier.
Discover how simple this versatile car seat is to use by looking at the video. We made it to show you the features of our Viaggio 0+1 Switchable – one car seat for your child, from birth to the age of four.

In the mean time, just six months ago Bruce Willis became a father for the fourth time. The baby girl, born on April 2, is called Mabel, and is the daughter of Emma Heming, the model Bruce Willis married in 2009 after separating for good from Demi Moore. After having three children (all girls!) by his first wife, at 57 Bruce is tackling fatherhood once again... and he doesn't seem to have lost his "touch", or his tenderness.

A month ago, Bruce was immortalized in Paris, where he is shooting a film, as he was leaving his hotel, confidently and carefully carrying the sleeping Mabel in her car seat.
Hang on...let's take a good look. Do you see what I see? That's right! It's our very own Primo Viaggio Tri Fix K, upholstered in our Java fabric.

What can we say, a part from expressing our satisfaction? That even the most fearless seek quality and safety when it comes to their children? That it's amazing how, with a child and six films a year, Bruce Willis has had the time to choose the best for his little one? That we too think Java is just perfect on the red carpet?

See all the pics in this gallery. Yep, that’s what we thought: "Bruce Willis really knows what he's at…"

This is why we are excited to present the brand new Viaggio 2-3 Surefix, the perfect complement to a range of car travel solutions enabling you to choose PegPerego from birth to your child's 12th birthday.

Viaggio 2-3 Surefix is a car seat for children weighing 15 to 36 kg, and is therefore suitable for children aged 3 to 12. Its main features are protection and versatility, as Viaggio 2-3 Surefix can be adapted as your child grows.

Viaggio 2-3 Surefix comes with a wide protective backrest and an enveloping headrest, essential when the child naps, that can be adjustable in height. The seat protects the child against side impacts and provides maximum stability around corners thanks to Surefix fastenings. The reclining backrest and adjustable seat ensure maximum comfort even on long trips. The seat also comes with two retractable cup holders.

Light and easy to install and dismantle, Viaggio 2-3 Surefix has a double approval because there are two possible installations: with the vehicle's 3-point seatbelt (universal category) or with the vehicle's 3-point seatbelt and Surefix fastenings (semi-universal category).

Viaggio 2-3 Surefix is worth more because it gives you more: watch our presentation video to discover all its features and functions.