Giuseppe was a mechanic designer working for Falck. One day, he settled in the small garden that surrounded his father-in-law’s house and, in the greenhouse where sweet- smelling strawberries were growing, he created the most attractive pram of the time.
Instead of using metal sheets and wicker baskets, he opted for rubber fabric. He separated the chassis from the rest of the pram, thus creating the first ‘transformable system’, from pram to stroller…

60 years later, this model has come a long way and so has Peg Perego, which is now one the world’s leading made-in-Italy companies. Its products are all for children – strollers, prams, toys - all on wheels because moving around is what, ultimately, started the company. A dynamic approach, innovation and continuous research are the other traditional features of Peg Perego.

“A baby can’t say a word, so how can you tell if he's comfortable in it?” Giuseppe Perego used to say. These words express the company’s philosophy. The needs of children and their mothers guide the evolution of products, which are always in step with the times and provide all the safety and comfort a newborn needs.

Skate, an innovative product of the 2009 collection, is the expression of sixty years of Peg Perego history. From pram to stroller, the ‘transformable system’ designed by the founder is currently the most advanced on the market, thanks to the modern technologies used by the company. There is a mixture of functions that is still inspired by ‘Giuseppe’s ideas’, such as the foldable chassis with removable wheels, ideal for car transport. Something similar was already in use in 1955 to take babies out for a stroll, just as more and more people were buying Fiat 600 cars… Skate’s swivelling wheels made moving so much easier. The first pram that could go up and down stairs was presented in 1956 by an exceptional patron – Nives Zegna, Miss Italy 1956.

“To continue doing what we do best,” says Lucio Perego. These words confirm the traditional values of the family, which is always looking ahead…