The car seat was already called Primo Viaggio but it was only the first of a long line. It matched bassinets and strollers and attached onto a base that was fixed onto the seat in the car.

Piumotta was the pram suitable for even the coldest winters thanks to Saccopiuma, the practical "stroller bag" made of a blanket and mattress kept together by a zip.

Can you remember Giovane, the young, dynamic pram?

Pramette was one of our first integrated systems. This picture shows it as part of the pram.

Are ten years a lot or a few? For some kinds of products, ten years are an era - just think about changes in car safety regulations, which obviously affected all our car seats. Changes in style and design are the most obvious in other kinds of products. We always strived to manufacture practical, easy-to-use items.

It is touching to look back and find the “origins” of ideas, products and functions we still use today…
Something tells us that it won't be the last time we “jump back into the past”